A new kind of publishing platform

Every word, every page,
every stage of production.
One place.

Primo is the editorial-grade platform for magazine and newspaper teams who refuse to stitch together five tools to ship one issue. Ideation, writing, editing, layout, publishing, distribution, analytics — unified, beautiful, built for people who care about the written word.
Boutique publishers · Solo journalists · Newsrooms

The full editorial lifecycle,
without the fragmentation.

01

Ideate & Plan

Editorial calendar, pitch tracking, and flatplan management. Know what's in the pipeline, who's working on what, and when it's due — without a spreadsheet.

02

Write & Collaborate

Built-in writing environment with real-time collaboration, threaded comments, and version history. Writers, editors, and contributors all in one place.

03

Design & Layout

Drag-and-drop layout canvas with typographic precision. No InDesign required — produce print-ready spreads and digital layouts from the same source.

04

Publish & Distribute

One-click publishing to web, email, social, and app. Built-in distribution for newsletters, newsstands, and syndication. Analytics included.

Layout Canvas

Design that reads like print.

Typography is not a feature — it's the product. Primo gives you the control to set headlines, pull quotes, image placements, and running heads with the precision of InDesign, but accessible to your whole team. The result looks like it was art-directed by a professional — because it was.

  • Modular grid system built for editorial layout
  • Full typographic control — leading, tracking, optical sizing
  • Print and digital output from the same source files
  • Live preview as you design
T
Multi-format output

Your content, everywhere
it needs to be.

One story, infinite reach. Write once, publish to your website, email newsletter, Apple News, social channels, and print — all from the same editorial workspace.

Web
Email
Print
Apple News
Social
App
The gap in the market is real.

Too many tools. Too much friction. Too many handoffs where things get lost.

Primo exists because the people who care most about publishing — the boutique editors, the solo journalists, the small newsrooms with high standards — deserve tools that match their ambition. Not a blog with ambitions. Not an enterprise platform for people who don't know what a flatplan is. A platform built for the craft.